Two countries, two divisions: The Baotić Group
Baotić Group is a modern German-Croatian family venture with a passion for mobility – on water and on land. We hold two business divisions focusing on the automotive industry and nautics. Today, Baotić Group is active at three locations: in Zagreb (car dealership Baotić), in Frankfurt am Main (head office of Baotić Yachting GmbH) and in Seget Donji/Veli Rat (Marinas incl. branches for boat sales and yacht charter). The Group employs a total of 300 staff in Germany and Croatia.
The business areas of the Baotić Group at a glance.
We are proud of our roots and our growth
Baotić Automobile was founded in Frankfurt am Main in 1981. Back then, the sale of vehicles formed the core of our business activities. By continuously investing and implementing a consequent business strategy, we were able to rise to be a leading company in the area of automotive sales and service. In 2000, we expanded our business area to include boat chartering and sales. Since the expansion, we have successfully established our company in the nautical sector.
There are milestones in our entrepreneurial actions we are particularly proud of and with which we have created something new: an example are the construction projects of our two Marinas. The first Marina is located in Veli Rat (island of Dugi Otok on the Adriatic coast), while Marina Baotić in Seget Donji is in immediate vicinity of Trogir and Split airport. It has become one of the most beautiful and modern Marinas in Croatia. The exclusive holiday apartments at Marina Baotić were only recently built and opened. With the Marina, we are able to offer navigators an attractive service package consisting of yacht charter, boat sales, holiday apartments and harbour services.